2006 Games & Mobile Forum

GAMES & MOBILE FORUM 2006....

The in-game advertising market is projected to reach $732 million by 2010, up from $56 million in 2005 and $34 million in 2004.
--Yankee Group

By 2008, 89% of major brands will use text and multimedia messaging to reach their audiences, with nearly 1/3 planning to spend in excess of 10% of marketing budgets on the medium.
--2006 Survey by Airwide Solutions

Do you have the knowledge and information you need to compete in an increasingly mobile and interactive world? Don't miss the opportunity to attend the 5th Annual Games & Mobile Forum. The 2-day event is set for April 25-26, 2006 at the Museum of Jewish Heritage in New York City, and includes 5 keynotes, 4 featured interviews and 7 panels focused on online and mobile games, media and marketing, brand opportunities and in-game advertising. Confirmed speakers include:

DAY 1 KEYNOTES:

ROBERT TERCEK, CEO, MultiMedia Networks
For 19 years, Robert has pioneered new forms of digital entertainment, and has launched multimedia programs and services on every digital platform and in every part of the world. His credits include successful interactive entertainment programs, such as online versions of Jeopardy!, Wheel of Fortune and the Monty Python game series. He has supervised the creation & marketing of digital entertainment in partnership with major media companies, including Marvel, Billboard/VNU, Warner Bros, Paramount Pictures, Universal Studios, Activision, Atari, Hasbro, CBS SportsLine, & The World Poker Tour.

ALEX ST. JOHN, CEO, WildTangent
St. John is CEO and co-founder of WildTangent, the leading online game publisher and creators of the Web Driver platform, the most ubiquitous gaming platform on the Internet today. Prior to founding WildTangent in 1998, St. John was responsible for Microsoft's multimedia strategy. Several books have been written about St. John's exploits at Microsoft including Renegades of the Empire by Michael Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner. St. John is widely considered to have his finger on the pulse of cutting edge technology trends in the gaming industry.

DAY 2 KEYNOTES:

	GREG BALLARD, CEO, Glu Mobile Over his distinguished career in the gaming, entertainment and multimedia industries, Ballard has served as CEO at SONICblue, makers of ReplayTV and Rio digital music players; MyFamily.com, a subscription-based Internet service; and 3Dfx where, over a 3-year period, he grew the company from $4 million annually to more than $400 million. He previously served as CEO and COO for Warner Custom Music, a division of Time Warner, Inc. He was also President of Capcom Software (U.S.), known for such hits as Street Fighter, Mega-Man and Resident Evil.
	CHRIS EARLY Studio Manager, Microsoft Casual Games Group Early is the studio manager for the Microsoft Casual Games group, the segment of the company involved in creating and publishing games for MSN Games, Xbox Live Arcade, Windows OS casual games, MSN Messenger and Microsoft Mobile games. By creating a casual game universe that’s unified across all of Microsoft’s gaming platforms, Early believes game developers and advertisers will get more bang for the buck – and customers will have more ways to have fun.
	DAVID GOSEN, CEO, I-Play Gosen has over 18 years of sales, marketing and distribution management experience with blue-chip entertainment and consumer goods multinationals. As Managing Director, Sales & Marketing for Nintendo Europe, he was responsible for driving Nintendo's European growth and launched 3 new market-redefining platforms: Nintendo GameCube, Game Boy Advance & Game Boy Advance SP. Prior, he was Marketing & Distribution Director at BSkyB and held senior marketing & sales positions at Mercury One-to-One, Pepsico, and Coca-Cola & Schweppes.

FEATURED INTERVIEWS:

	TAMMY ROBINSON Manager, Games Programming, Verizon Wireless In 2000, Tammy Robinson joined the Wireless Data and Multimedia Services group. She currently manages Verizon Wireless’ mobile games business and is responsible for strategic partner relationships and content programming. Previous to joining the Content Programming team, she held various roles within the Business Development and consumer products teams at Verizon Wireless, including as a member of the original launch team for the BREW platform.
	MAJOR (R) CHRIS CHAMBERS Deputy Project Director, Army Game Project Chambers is Deputy Project Director for America's Army, a PC game designed to provide civilians with an inside perspective and virtual role in today's modern Army. In fall 2002 while still on active duty, Major Chambers deployed to Operation Enduring Freedom on a special assignment to assist in reconstruction of the Afghan National Army. His participation in combat operations while in Afghanistan is contributing to scenario development for America's Army game missions.
	MINARD HAMILTON Head of Global Sales & Marketing, EA Mobile In February 2006, Hamilton was part of the strategy team that led the sale of JAMDAT Mobile to Electronic Arts – making EA Mobile the international powerhouse in wireless entertainment publishing. While at JAMDAT, he was EVP of Sales & Marketing where he developed partnerships with leading wireless carriers, oversaw marketing strategies and directed new product launches. In November 2005, Hamilton won the Advertising Age Marketing 50 Award.
	LOU FASULO, Senior Manager, Cingular Wireless Fasulo manages Cingular Wireless' mobile gaming business. His strategic partnerships' work is focused on identifying new business opportunities and building strategic partnerships in support of Cingular's games, video and other content business lines. Since joining Cingular he has grown the business over 2000%. Prior to Cingular he held various management and leadership roles with consumer products companies including the PC gaming and digital music spaces.

PANELISTS & MODERATORS (DAY 1 & 2):

	ERIC ALBERT Director of North American Operations, Gameloft Eric is responsible for the company’s growth in the North American mobile gaming market. He oversees Gameloft’s sales and business development division; working closely with carriers and manufacturers to maintain the company’s competitive edge.
	CHRIS BAKER Associate Editor, Wired Magazine Chris Baker writes and edits articles about video games and other geeky topics for Wired Magazine. He has also contributed to Entertainment Weekly, Blender, Maxim, Giant Robot, Film Threat, Austin Chronicle, EGM, and the 1-Up zine.
	MATTHEW BELLOWS GM & VP of Marketing, Floodgate Entertainment Matthew is responsible for the operations, sales and marketing. Before Floodgate Entertainment, Matthew led Gamespot.com's mobile entertainment initiatives. He arrived at Gamespot (a division of CNET Networks) through that company's acquisition of Wireless Gaming Review.
	GEORGE BORKOWSKI Head of IP & Tech Practice, MS&K Borkowski is a member of MS&K Governing Board, and Chair of MS&K Intellectual Property & Technology Practice. He is also a senior member of litigation team representing the record industry in its copyright infringement suit against Kazaa, Sharman, Music City, and Grokster.
	JOHN CAHILL General Manager, Mobile Games, Yahoo! John Cahill leads Yahoo!’s Games’ expanding mobile games business. In his role, he is responsible for exploring new platforms beyond the desktop, building the existing cross-platform multiplayer games business and evangelizing new technology and market opportunities.
	ALEX CAMPBELL, Co-Founder & CEO, Vibes Media Alex heads up the company's operations, finance and administration. He was instrumental in conceiving and developing the proprietary software and text messaging engine that is the heart of the business today. He is also a pioneer in mobile marketing, having designed and implemented many of the first mobile marketing promotions in the United States.
	NEIL CLOSNER, President, Cascada Mobile As President of Cascada Mobile, Neil Closner guides the company’s strategic direction and is responsible for identifying new opportunities for Cascada’s TAG mobile content referral technology. Neil joined Cascada Mobile following his role as principal of GSI Advisors, a strategic management consultancy firm where he applied his extensive expertise in new media, entertainment, financial services, software and technology.
	GREG COSTIKYAN, CEO, Manifesto Games Greg has designed more than 30 commercially published board, roleplaying, online, computer, and mobile games. He has written extensively on games, game design, and game industry business issues for numerous publications including the New York Times, Wall Street Journal Interactive, Salon, Game Developer magazine, and The Escapist.
	MARK DONOVAN VP, Products & Sr. Analyst, M:Metrics Donovan is responsible for product development and marketing at M:Metrics. Before joining M:Metrics, Donovan worked for RealNetworks, where he helped define new business opportunities for mobile operators, handset manufacturers and content providers worldwide.
	MICHAEL DOWLING, CEO, Interpret With over 15 years of experience in entertainment, media and technology, Dowling most recently lead VNU’s growth into the interactive entertainment industries. He was responsible for the overall strategic direction of the unit, which is focused on providing strategic consulting services to manufacturers, distributors and retailers of interactive entertainment product.
	MATT EDELMAN Co-Founder, Multimedia Networks MMN builds cross-platform interactive entertainment & community networks for deployment in new media. Their fist network will be launched in Q3, 2006. Edelman is an established entertainment/new media executive and producer. Prior to MMN, Edelman was the Head of Publishing for Mforma.
	JONATHAN EPSTEIN Co-Head, Gaming & Interactive, United Talent Agency Epstein opened the San Francisco office of United Talent Agency, marking the first time a major Hollywood agency has opened an office in the heart of electronic and video gaming industry. Epstein has more than 20 years of media and marketing experience.
	NATALIE FARSI, VP, Media & Entertainment, m-Qube Natalie is responsible for establishing and managing strategic business partnerships with today's leading media and entertainment companies, creating a broader distribution infrastructure for m-Qube's media applications and mobile marketing services. In this position, she has been involved in several groundbreaking initiatives.
	DAN FLANEGAN, President & CEO, Soapbox Mobile Dan leads Soapbox Mobile with the mission of helping companies improve communication and interaction with their customers via the mobile channel. As a recognized expert in the development of software solutions for marketers Dan has worked directly with Fortune 500 companies to create one-to-one marketing tools and services that are easy to use and deliver a superior return on investment.
	KRISTEN FOX Associate Director, Product, Mobile ESPN Publishing Since joining ESPN’s wireless group in 2004, Fox has been a driving influence and evangelist within the organization for global messaging across the brand. She has done extensive research on SMSCs, content aggregators and mobile marketing service companies. Prior, she was Director of Sponsorships and Integrated Marketing at Sony Digital Entertainment.
	MARK FRIEDLER, CEO, GameDAILY Mark Friedler is CEO and co-founder of Gigex, Inc./GameDAILY, a leading provider of video game news, reviews, and free downloads that launched in 1995. He is a frequent speaker and panelist at industry trade gatherings including CES, E3, Digital Hollywood and events sponsored by Microsoft, IQPC, Jupiter Communications, Digital Media Wire, IEMA, and SIIA.
	ERIC GOLDBERG Managing Director, Crossover Technologies Goldberg is or has been a board member of, advisor or consultant to Digital Chocolate, Kayak, (M)forma, Openwave, Unplugged, Vindigo, Warner Music Group, and an early-stage venture capital firm. He was recently President of Unplugged Games.
	MATT GOLDEN SVP and Co-Founder, Tira Wireless Matt leads the team responsible for establishing relationships with mobile operators and publishers around the globe. Matt assumed his current role at Tira after spending 2 years as Director of New Ventures with Brightspark Ventures, Canada's leading early stage venture capital firm.
	DANIEL HART, VP, Online Games, MTV Networks Hart is a veteran of interactive media and online games with experience as an operational leader, market strategist, and business developer. He is responsible for driving the strategic direction of online games for MTV Networks including: MTV, MTV2, MTVU, Comedy Central, Spike TV, VH1, and CMT.
	RAJIV HIRANANDANI, Country Head, mobile2win Rajiv Hiranandani is the Country Head for the India operations of mobile2Win. Rajiv has an experience of over 13 years in the Wireless and Internet space. He oversees the Content and Media business for the country. Rajiv has successfully built an effective and dedicated team to enable mobile2win to grow into a leading wireless VAS Company in the country.
	ALLAN BEST Country Manager, Sulake Canda As Country Manager, Allan oversees all operations in Canada for Sulake, an interactive entertainment company specialized in multiplayer online communities and games. Sulake’s most important asset is the Habbo community and brand. Over 5.4 million unique users visit Habbo Hotel each month.
	SCOTT JENSEN VP, Licensing & Brand Partnerships, Hands-On Mobile Jensen manages Hands-On Mobile’s partnerships with brand owners and media companies and is responsible for acquisition and management of entertainment brands. Prior to Hands-On Mobile, he was president of NuvoStudios, a wireless games developer.
	LEO JUN, Senior Manager, Games, HELIO Jun is the senior manager of games for HELIO, a new mobile brand built for young, passionate consumers that want a fully-loaded wireless experience. He is responsible for the end-to-end delivery of the company’s innovative games service as well as communication with mobile game publishers. Prior to HELIO, he worked for SK Telecom in Korea.
	Harry Kargman, Founder & CEO, Kargo Kargman is the founder and CEO of Kargo, a leading mobile entertainment, technology and ring tone company. He is responsible for the company's future product planning and the day to day strategic vision. He has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world.
	GUNNAR LARSEN European Director, Mobile Games, RealNetworks Gunnar is the European Director of Mobile Games for RealNetworks with responsibility for driving the RealArcade mobile games business throughout Europe. Previous to joining RealNetworks, Gunnar was the head of marketing at Mobile Innovation, a user experience consultancy.
	STEVE LEONARD, President, GoldPocket Wireless A pioneer in the wireless industry, Mr. Leonard has a deep understanding of the opportunities and challenges facing all stakeholders in the mobile content value chain – from media companies and content producers to wireless carriers. He has been instrumental in developing and delivering mobile product offerings and compelling revenue models for leading media and entertainment companies.
	MARK LITVACK Intellectual Property Litigation Partner, MS&K Litvack is a partner in the IP Litigation Department at the law firm of MS&K where he is focused on Entertainment matters. Prior to joining MS&K, he was Vice-President & Director Legal Affairs World-Wide Anti-Piracy, Motion Picture Association of America (MPAA).
	SEAN MALATESTA VP Americas, Bus Dev, Indiagames ltd. (India & China) Malatesta manages Indiagames' business in the Americas, interacting with mobile carriers, handset makers and rights holders including games makers, media companies, publishers and movie studios. Prior to Indiagames, he was Director of Business Development with Mobile365.
	SHAUL OLMERT Senior Director, Digital Games, Nickelodeon Networks Shaul has joined Nickelodeon in 2005 supervising the company's paid online services, including E-commerce, paid games and more. Prior to joining Nickelodeon, Shaul worked for Oberon Media, a publisher of casual games as the Director of Business Partnerships.
	BILLY PIDGEON, Analyst, Go Play Research 18-year veteran of the interactive entertainment industry with extensive experience in management, research, technical and product development seeking opportunities in emerging digital media markets. Recognized games industry expert appearing regularly in print and at events as keynote speaker, moderator and panelist. Author of market research reports, bulletins and articles covering a wide range of entertainment technology.
	SUZIE REIDER SVP, Sales/Marketing, Games & Ent., CNET Networks Reider oversees all aspects of sales development, marketing strategy and online advertising research trends. Under her leadership, the GameSpot and MP3.com sales and marketing teams have created some of the most innovative online advertising campaigns in the industry.
	ADEO RESSI, CEO & Founder, GameTrust Adeo has extensive experience building media and entertainment companies, as well as developing complex systems on time and on budget. In 1994 he was a founder of Total New York, Inc., one of the first advertiser-supported web media and entertainment properties. The property was later sold to AOL and Tribune Media, becoming AOL Digital Cities.
	KEN RUCK Head of Wireless, Nickelodeon Networks Ken comes to Nickelodeon from Virgin Mobile, where he was General Manager of Games and managed all aspects of gaming, personalization and applications. Prior, he held senior level gaming positions within Oberon Media, and Prodigy, as well as, principle roles in several successful start-ups including MaxNetworks, cPulse and Thoughtlab.
	DAN SCHERLIS, CEO, Etherplay Dan advises mobile-content and online-entertainment companies on marketing and on partnership strategy. Previously, Dan was CEO of Turbine Entertainment, developers of massively multiplayer games, where he produced Microsoft's Asheron's Call. He directed content strategy for Comverse Mobile Entertainment.
	MICHAEL SCHUTZLER SVP, Games Division, RealNetworks Schutzler is responsible for overseeing the worldwide casual games business, advertising sales, and corporate marketing. He has a distinguished 20-year career in tech industries having served as CEO of Classmates.com, SVP of Consumer Products at Monster.com, and CEO of Freeshop.com.
	CARRIE SEIFER Director, Emerging Technologies, CondéNast Carrie is responsible for developing the strategy for mobile, games, video, and other new media usage, for CondéNet’s destination web sites as well as Condé Nast’s magazine companion sites. Seifer is a veteran of the new media advertising industry. Prior to joining CondéNet, she was Vice President of Sales at Vindigo.
	NED SHERMAN, CEO & Publisher, Digital Media Wire Ned co-founded Digital Media Wire in 2000 with a mission to provide timely and unbiased news about the business of digital media to executives worldwide. Before DMW, he was an entertainment attorney at Loeb & Loeb LLP, where he handled complex licensing transactions for media & entertainment clients: Universal Studios, MGM and William Morris Agency.
	WADE TINNEY, Partner/Game Designer, Large Animal Wade co-founded Large Animal Games with partner Josh Welber in 2001. Since then, Large Animal has developed over 45 titles, including web-based promotional games, mobile games, and downloadable (PC and Mac) games. Large Animal’s Alpha QUEUE was a finalist in the 2004 Independent Games Festival (IGF), and ROCKETBOWL was a 2005 IGF winner.
	MIKE VORHAUS Managing Director, Frank N. Magid Associates, Inc. Mike founded the Magid Internet and New Media research and consultation practice in 1995, AOL and Excite as our first two clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as our first two clients. The Magid Game Practice now works with most of the major game publishers.
	MARGARET WALLACE CEO & Co-Founder, Skunk Studios Wallace is CEO of Skunk Studios, a casual game developer known for its award-winning games for the mass market. Prior to Skunk Studios, she produced and designed games at Shockwave.com, including Shockwave Tetris, and contributed to Mattel's Planet Hot Wheels.
	MIKE YUEN, Senior Director, Games, QUALCOMM Mike manages the team that drives the BREW gaming experience as well as ensuring that the platform is profitable and viable for game publishers and developers. Prior, Mike led the BREW Developer Relations team responsible for signing up companies such as Microsoft, AOL, Yahoo!, Disney, Sony, and Electronic Arts.
	GABE ZICHERMANN Chief Marketing & Strategy Officer, Boonty Gabe's track record includes successful endeavors in security, e-commerce and games, with an emphasis on developing markets for emerging technologies. He was recently VP, Strategy/Communications, for Trymedia and the head of Marketing for Game Developers Conference.
	ERIC ZIMMERMAN, Co-Founder & CEO, gameLab Eric has been working in the game industry for more than a decade. He is the co-founder and CEO of gameLab, a game development company and publisher that creates online games for sites like Shockwave.com and Microsoft's Gaming Zone, including the hit downloadable game DINER DASH. Eric has taught courses at MIT, NYU, and Parsons School of Design.

more to come...

This is a "must attend" event for decision-makers from online and mobile game publishers, developers, marketers, retailers, content creators, technology providers, advertisers, investment bankers, lawyers and venture capitalists focused on building relationships and gaining new insights into how to build brands and reach audiences in the digital world. With 350+ attendees, Games & Mobile Forum provides the ideal environment for industry thought leaders to share ideas, exchange information and build relationships, and for sponsors to reach this elite audience.

Don't miss the opportunity to participate in the 2006 event. Please contact us for sponsor packages and to reserve your position at the 2006 event. Please email speaker submissions (bio & contact info) to tinzar@digitalmediawire.com

CONTACT INFORMATION

Tinzar Than Sherman
VP, Marketing & Events, Digital Media Wire
Email: tinzar@digitalmediawire.com
Tel. 323-822-0936

www.gamesandmobile.com
April 25 - 26, 2006 · The Jewish Heritage Museum, NYC