CRAIG PIDDLE
Director, Marketing, BioWare Corp.
_____________________________________________________

As Director of Marketing at BioWare Corp., Craig oversees the company’s marketing and public relations efforts for upcoming games like the highly anticipated Jade Empire, a martial-arts action-RPG scheduled for release on Xbox in April 2005, along with the BioWare Live Team and web department. Craig directed the launch of the BioWare Online Store (http://store.bioware.com) in November 2004, positioning BioWare as a leading provider of digitally distributed game content, with extensive expansion of store.bioware.com planned for 2005 and beyond.

Craig has extensive marketing and business development experience from a diverse range of industries including consumer products and automotive. He has a BCom from the University of Toronto and an MBA from the University of Western Ontario.