LANCE ULANOFFF
Executive Editor, Ziff Davis Media
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Lance Ulanoff is Executive Editor for all Enthusiast Web sites at Ziff Davis Media. At PCMag.com, he oversees all strategic, editorial, and production activities related to the magazine's Web site and writes a weekly technology column.

Ulanoff spent the last 13 years in online and print publishing of computer technology. After stints as a beat reporter in New York, he entered the world of technology, first traveling the country to cover product distribution and data processing issues for a national trade publication, and then joining the world's number one computing publication, PC Magazine, in 1991 - for the first time.

In his five-year turn, Ulanoff wrote and managed feature stories and reviews for the publication, covering a wide range including books and diverse technologies such as graphics hardware and software, office applications, operating systems and, tech news. He left as a senior associate editor in 1996 to enter the online arena as online editor at HomePC magazine, a popular consumer computing publication.

While there, Ulanoff launched AskDrPC.com, and KidRaves.com and wrote about Web sites and Web-site building. In 1998 he joined Windows Magazine as the senior editor for online, spearheading the popular magazine's Web site, which drew some 6 million page views per month. He also wrote numerous product reviews and features covering all aspects of the computing world. During his tenure, Winmag.com won the Computer Press Association's prestigious runner-up prize for Best Overall Website.

In August 1999, Ulanoff joined Deja.com as producer for the Computing and Consumer Electronics channels and then served as the site's senior director for content. He returned to PC Magazine in November 2000 and he relaunched PCMag.com in July 2001. The new PCMag.com was named runner-up for Best Web Sites at the American Business Media's Annual Neal Awards in March 2002 and won a Best Web Site Award from the ASBPE in 2004.